Search Engine Optimization Consulting™ Resources

Search Engine Marketing, Search Engine Optimization, Search Engine Ranking and Search Engine Positioning

Google Webmaster Help Center

Give visitors the information they're looking for
Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. Think about the words users would type to find your pages and include those words on your site.

Make sure that other sites link to yours
Google counts the number of votes a page receives to determine its PageRank, interpreting a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

Google Recommends Sitemaps
What is a Sitemap file and why should I have one?

Sitemaps.org
Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling.

Official Google Webmaster Central Blog
Official news on crawling and indexing sites for the Google index

Search Engine Watch
The source of search engine marketing

Axandra
Search engine optimization and website promotion with proven SEO software tools. SEOC also follows the white-hat SEO methods promoted by Axandra for ethical search optimization.

Avoiding the 5 Most Common SEO Mistakes

What's the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?

Search Engine Optimization:

(Excerpt from Wikipedia): Search engine optimization is available as a stand-alone service or as a part of a larger marketing campaign. Because SEO often requires making changes to the source code of a site, it is often most effective when incorporated into the initial development and design of a site, leading to the use of the term "Search Engine Friendly" to describe designs, menus, Content management systems and shopping carts that can be optimized easily and effectively.

A range of strategies and techniques are employed in SEO, including changes to a site's code (referred to as "on page factors") and getting links from other sites (referred to as "off page factors").

Read full Search Engine Optimization Wikipedia here

Search Engine Marketing:

(Excerpt from Wikipedia): In Internet marketing, search engine marketing, or SEM, is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods of SEM are:

• Search engine optimization attempts to improve rankings for relevant keywords in search results by improving a web site's structure and content


• Pay per click advertising uses sponsored search engine listings to drive traffic to a web site. The advertiser bids for search terms, and the search engine ranks ads based on a competitive auction as well as other factors.


• Paid inclusion can provide a guarantee that the website is included in the search engine's natural listings. However, as of 2006 the leading search engine, Google, does not offer this service.

Read full Search Engine Marketing Wikipedia here

Dogpile
All the best search engines piled into one.
Including Google, Yahoo!, MSN Search & Ask

Metacrawler
Search the search engines.
Including Google, Yahoo!, MSN Search & Ask